about.
illustration by Avanish Sathianathan
I am the wizard behind this digital curtain. When I'm not busy concocting the perfect blend of creativity and strategy, you can find me sipping on an espresso, plotting my next adventure.
A dreamer by day and a designer by night, I thrive on turning vibrant ideas into stunning realities. Who knows, maybe I can help you bring your next project to life. Scroll down to have a glimpse of this journey where pixels meet passion.
projects.
House of Fio
Design for Marketing
Designed visual identity for seasonal campaigns, packaging, events (IAF), and The Fio Table launch. Created diverse brand collaterals and special menus across print & digital.
Rooted— Grad Project
Publication, Branding and Packaging
Outcome titled 'Grounded' hands-on activities spark creativity and well-being through a DIY toolkit and a book. It's for anyone seeking nature's artistic influence.
JANAM Project
Poster and Exhibition Design
Created a mobile and collapsible exhibition for Jan Natya Manch, a street theatre organization, which included designing visual imagery for a set of 40 posters mobile a structure.
Upamana— Photography Art Show
Graphic Design, Publication and Curation
Lead the creation of the exhibition's coffee table book catalogue, also conducted curated walkthroughs for visitors and contributed to the development of branding materials.
Prakash Books— Fingerprint Publishing
Publication
Worked on Panda Books Project, designing 8 pocket size gift books including covers and 160 pages inside layouts. This involved image research, typesetting, skills of layout and typography.
Indospirit
Branding & Packaging
Crafted shop branding artworks, designed beverage bottle labels, and
edited the bar menu. Also created paper cup designs for House of Bros
and worked on social media posts.
Where is the Fevicol?
Advertising and Graphic Design
Research insights were collected which led to the creation of a campaign idea and concept of how Fevicol is present all around but it is not visible, which then informed the building of a campaign narrative. Artificial Intelligence was used to create some of the visuals.
Tar-ed
Type Design and Graphic Design
The project involved understanding type anatomy and relationship between type, form and space, leading to designing a thematic typeface.
